Adapting with Soul: Making Magic in a Shifting World

There’s a quiet heaviness in the air lately — one I think many of us are feeling.

Prices are rising. Materials are harder to source. Some of my favorite fabric sellers are closing up shop. Silver costs more now than it has in over a decade. And as a maker, as a mother, as a mystic — I feel the weight of these changes.

I used to think that running a creative business meant finding a niche and holding on tightly. But lately, I’ve realized that the real magic is in the pivot — in staying true to your voice while adjusting the form it takes.

Some weeks I’m at the bench, coaxing a rune out of sterling silver, chasing the shimmer in a moonstone. Other weeks, I’m behind the sewing machine, stitching forest patterned bags meant to carry your books and snacks alike. Both are sacred. Both are slow.

And both are increasingly expensive to make.

But I’m not just adapting to survive. I’m adapting to grow — and part of that growth has meant allowing myself to weave in more of what I truly love.

Lately, that’s meant leaning deeper into the fantasy worlds that shaped me — the books, the heroines, the whispered magic that made me feel seen. You’ll find echoes of those influences now in many of my designs: Valkyrie pendants with Norse runes, spell-satchel handbags that wouldn’t feel out of place in a witch’s cottage or a fae warrior’s camp.

Fantasy isn’t just a trend — it’s a home for so many of us who didn’t fit in the ordinary world. And if the rise of BookTok, cottagecore, and cozy fantasy has taught me anything, it’s that there are so many of us, quietly creating or collecting pieces of that magic wherever we can.

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What I’m choosing instead:

✨️ To make fewer things, more slowly — and pour more meaning into each one.

✨️ To share the process, not just the product — the intention, not just the item.

✨️ To keep adapting, like a root system quietly shifting underground to survive the changing seasons.

✨️ To honor the growing intersection between mythology, fantasy, and personal empowerment in every collection.

If you’re still here reading this — thank you. Truly.

Whether you're collecting talismans, saving a listing for later, or simply cheering me on silently… you are part of this magic.

In uncertain times, choosing to support handmade isn’t just an aesthetic choice. It’s a revolutionary one.

You’re helping me stay home with my girls. You’re helping ancient symbols come to life. You’re keeping this little dream rooted — and helping it bloom into something new.

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With love and threads of wyrd,

Jessie

Wyrd Charm